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SEO Content
Up to 50% of those customers that find your web site can find you through the
search engines if your site is optimized correctly. That means that more than
half your sales will come from among those search engine visitors. Why MORE than
half of your sales? It's because those web site visitors who find you through
the search engines were actively seeking what you sell!
The biggest mistake made by web site owners is to believe that visitors come
seeking to BUY your product, when in fact, most of those visitors come seeking
INFORMATION about your product or industry BEFORE making a purchase. A web site
that contains significant text based information about your products will
attract those information seekers from the search engines and allow you to
convince them to buy from you.
Top ranked web sites have one thing in common - lots of content in the form of
INFORMATION. Those sites that answer the buyer questions with significant TEXT
based information who make it easy to purchase their product or service will
ultimately make the most sales. Bottom line - content translates to both high
search engine traffic and to visitor satisfaction and will lead them to make
their purchase from you while at your site.
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