Filling the internet void
The truth about the internet (part 1 of a 12 part series)

Until recently the small and medium sized business had 3 options if they wanted to establish an internet presence.

  1. Hire an expensive 20 or 30 person advertising agency.
    (Fine, if you have the budget)
                                          
                                          OR
     

  2. Hire an IT guy working out of his home and take your chances.

                                          OR
     
  3. Hire a telephone company or an ISP who do it for 'secondary' income. (This means minimal efforts with very limited editing options and no unique URL) Sometimes taking weeks to make editing changes.

 


The first option is pretty self explanatory...You end up paying for their overhead. You get a lot of eye-candy that's slow to load. It's pretty but doesn't work on half the browsers out there.

The second option can literally destroy your attempts to establish a relevant online presence. I can't tell you how many times we pick-up business from firms who have paid some basement html jockey in an attempt to cut costs. They only thing they end up cutting is their own throats, waiting for their 'webmaster' to find time to get the job done.

The third option is a lot like buying a tombstone. It's written in stone (the site) and you have to share a cemetery ( the domain)
(Example-www.hugephoneco.com/yourname)

As the internet evolves, businesses are realizing that money spent on web development is just like any thing else in business. You get what you pay for!

The same basic principles of business and marketing still apply to doing business on the internet.

I can't even begin to guess how many 'get rich quick' internet schemes are out there. What's a average person to do? We have found that successful  small and medium sized businesses are far to busy running their own affairs to develop and market their own sites.

Enter Virtech E-Solutions

Now the average business can afford the same quality the mega-corporations get. No we aren't the bargain basement jockey and we aren't the 10th floor ad agency either. The people at Virtech are average business people who have experienced  the world of small and medium sized firms-first hand.

We have run our own businesses in the real world!

Next article....Search Engine Optimization-Is it smoke and mirrors or common sense?